Projects
Environmental Graphic Design & Visual Communication Design
Allergan Office São Paulo
Background
Project developed at Dea! Design e Arquitetura, a Brazilian architecture and design office.
Team (in alphabetical order): Ana Paula Nemoto, Carolina Brites, Felipe Rainho, Irene Sasaki
Project Type
Wayfinding & Signage
Environmental Graphic Design
Visual Communication
Keywords
User-centered Design, Service Design, Communication, Branding, Iconography, Typography, Content Strategy, Information Management.
My Role: Lead Designer, Environmental Graphic Designer
Planning and strategy, visual concept design, iconography and graphic development, construction project, implementation management. Works production & installation, and client follow-up.
Overview
Allergan is an innovative global pharmaceutical company, focused on the development and research of products for the central nervous system, eye care, medical aesthetics and dermatology.
A. C. Camargo Cancer Center
Background
Project developed at Dea! Design e Arquitetura, a Brazilian architecture and design office.
Team (in alphabetical order): Ana Paula Nemoto, Carolina Brites, Felipe Rainho, Irene Sasaki, Priscila Sanefuji
Project Type
Wayfinding & Signage
Environmental Graphic Design
Visual Communication
Keywords
User-centered Design, User Experience Design, Service Design, Health, Communication, Iconography, Typography, Content Strategy, Information Management.
Role: Lead Designer, Wayfinding Strategist, Project Manager
Planning and strategy, visual concept design, iconography and graphic development, construction project, implementation management. Works production & installation, and client follow-up.
This was a rewarding experience where I had the opportunity to manage a young & passionate team of architects and designers. My daily routine involved employing planning, methodology and strategic thinking as time-management measures, and constant communication with suppliers and clients and users (doctors, medical staff, office workers, patients).
Overview
A. C. Camargo Cancer is a large hospital complex and a Brazilian reference institution specialized in the in the diagnosis, treatment and research of cancer. It is composed of multiple buildings, situated in São Paulo, Brazil.
The Wayfinding and Visual Communication project was throughly founded in user-centered design principles, aiming for the achievement of the following objectives:
-
Focus: to offer concise, clear and simple information for patients, doctors, and collaborators.
-
Objectivity: to effectively identify the many buildings and areas of the complex.
-
Efficiency: to relief the user's anxiety with an assertive communication (through visuals and wayfinding).
Cyrela by Pininfarina
Background
Project developed at Dea! Design e Arquitetura, a Brazilian architecture and design office.
Conceptualization Team (in alphabetical order): Felipe Rainho, Irene Sasaki
Project Type
Wayfinding & Signage
Environmental Graphic Design
Visual Communication
Keywords
User-centered Design, Residencial Building, Communication, Branding, Iconography, Typography, Visual Design,
Content Strategy, Information Management.
My Role: Lead Designer, Environmental Graphic Designer
Planning and strategy, visual concept design, iconography and graphic development, construction project, implementation management, client follow-up.
Overview
Wayfinding and signage project developed for the luxury residential condo 'Cyrela by Pininfarina', situated in São Paulo, Brazil. The architectural project was conceptualized by the Italian design studio responsible for the automobile industrial designs of Ferrari, Maserati and Rolls Royce.
Vibe República
Background
Project developed at Dea! Design e Arquitetura, a Brazilian architecture and design office.
Team (in alphabetical order): Ana Paula Nemoto, Carolina Brites, Felipe Rainho, Irene Sasaki
Project Type
Wayfinding & Signage
Environmental Graphic Design
Visual Communication
Keywords
User-centered Design, Residencial Building, Communication, Branding, Iconography, Typography, Visual Design,
Content Strategy, Information Management.
My Role: Lead Designer, Environmental Graphic Designer
Planning and strategy, visual concept design, iconography and graphic development, construction project, implementation management, client follow-up.
Vibe República is a residential development situated in São Paulo's downtown.
The projet's visual design concept was created based on its target audience: young adults seeking independence.
