Projects

Environmental Graphic Design & Visual Communication Design

Allergan Office São Paulo

Background

Project developed at Dea! Design e Arquitetura, a Brazilian architecture and design office.

Project Type

Keywords

Wayfinding & Signage 

Environmental Graphic Design

Visual Communication

User-centered Design, Service Design, Communication, Branding, Iconography, Typography, Content Strategy, Information Management.

My Role: Lead Designer, Environmental Graphic Designer

Planning and strategy, visual concept design, iconography and graphic development, construction project, implementation management. Works production & installation, and client follow-up.

Overview

Allergan is an innovative global pharmaceutical company, focused on the development and research of products for the central nervous system, eye care, medical aesthetics and dermatology.

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A. C. Camargo Cancer Center

Background

Project developed at Dea! Design e Arquitetura, a Brazilian architecture and design office.

Project Type

Wayfinding & Signage

Environmental Graphic Design

Visual Communication

Keywords

User-centered Design, User Experience Design, Service Design,   Health, Communication, Iconography, Typography, Content Strategy, Information Management.

Role: Lead Designer, Wayfinding Strategist, Project Manager

Planning and strategy, visual concept design, iconography and graphic development, construction project, implementation management. Works production & installation, and client follow-up. 

 

This was a rewarding experience where I had the opportunity to manage a young & passionate team of architects and designers. My daily routine involved employing planning, methodology and strategic thinking as time-management measures, and constant communication with suppliers and clients and users (doctors, medical staff, office workers, patients).

Overview

A. C. Camargo Cancer is a large hospital complex and a Brazilian reference institution specialized in the in the diagnosis, treatment and research of cancer. It is composed of multiple buildings, situated in São Paulo, Brazil.

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The Wayfinding and Visual Communication project was throughly founded in user-centered design principles, aiming for the achievement of the following objectives: 

  • Focus: to offer concise, clear and simple information for patients, doctors, and collaborators.

  • Objectivity: to effectively identify the many buildings and areas of the complex.

  • Efficiency: to relief the user's anxiety with an assertive communication (through visuals and wayfinding). 

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Cyrela by Pininfarina

Background

Project developed at Dea! Design e Arquitetura, a Brazilian architecture and design office.

Project Type

Wayfinding & Signage

Environmental Graphic Design

Visual Communication

Keywords

User-centered Design, Residencial Building, Communication, Branding, Iconography, Typography, Visual Design,

Content Strategy, Information Management.

My Role: Lead Designer, Environmental Graphic Designer

Planning and strategy, visual concept design, iconography and graphic development, construction project, implementation management, client follow-up.

Overview

Wayfinding and signage project developed for the luxury residential condo 'Cyrela by Pininfarina', situated in São Paulo, Brazil. The architectural project was conceptualized by the Italian design studio responsible for the automobile industrial designs of Ferrari, Maserati and Rolls Royce.

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Vibe República

Background

Project developed at Dea! Design e Arquitetura, a Brazilian architecture and design office.

Project Type

Wayfinding & Signage

Environmental Graphic Design

Visual Communication

Keywords

User-centered Design, Residencial Building, Communication, Branding, Iconography, Typography, Visual Design,

Content Strategy, Information Management.

My Role: Lead Designer, Environmental Graphic Designer

Planning and strategy, visual concept design, iconography and graphic development, construction project, implementation management, client follow-up.

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Vibe República is a residential development situated in São Paulo's downtown.

The projet's visual design concept was created based on its target audience: young adults seeking independence.

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